For gingivitis treatment and daily gum protection. For best results use twice daily until gums are healed and bleeding has stopped. Can also be used long term to prevent gingivitis from re-occurring. You may think bleeding gums are normal, but they are often a sign of gum disease or gingivitis. Gingivitis is inflammation of the gums caused by plaque and bacteria sticking to your teeth and gums. If left untreated this can lead to further problems such as receding gums and even tooth loss.