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Black Is White whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. 1'450 ppm fluoride. Strengthens oral health: enzymes protect against tooth decay and support the salivary functions. 15'000 ppm hydroxylapatite (nano) remineralize tooth enamel and seal exposed dentine channels.Plus: Physical blue filter; cooling sensation while brushing.RDA ~50. No SLS. No triclosan. No bleaching agents. No plastic particles.Can be used as a regular toothpaste without any limitations.