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To be confident that you are doing your best to keep your mouth healthy, you need a visible action! That’s why Colgate Total Advanced Visible Proof toothpaste is designed with unique colour change technology – .when you brush, the white foam turns blue. It helps fight bacteria not just on teeth, but also on your tongue, cheeks and gums for up to 12 hours*. Experience the confidence of a truly healthier mouth with our best toothpaste for you.