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Developed for sensitive teeth, the advanced patented technology within this toothpaste is clinically proven to instantly eliminate bad breath compounds (Volatile Sulphur Compounds) for 12 hour fresh breath confidence, as well as helping to rebuild tooth surfaces to leave teeth stronger, smoother and brighter. Brushing twice a day provides a protective enamel shield with SensiShield Enamel Defence, protecting the teeth and gums from harmful bacteria. It restores the natural teeth whiteness by gently lifting everyday stains , leaving teeth smoother, brighter and more resistant to staining and acidic food & drink.