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The Oral-B GENIUS 9000 White – the first Oral-B intelligent brushing system with new Gum Guard technology to help you brush like your dentist recommends. Thanks to the unique Position Detection technology you will never miss a zone. With the round brush head you can remove up to 100% more plaque than with a standard manual toothbrush. The result? Healthier gums and a whiter smile by removing surface stains, from the first day of brushing. This beautifully advanced toothbrush protects your delicate gums and helps prevent from future issues: the combination of the new revolutionary Gum Guard technology, 360 SmartRing and Pressure Control alert you to reduce speed when you brush too hard and tell you where you over brush for a gentler routine.