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Flexible neck bends to absorb excess pressure from brushing and soft bristles help reduce the risk of damage to baby's gums Blue indicator bristles guide you how much toothpaste to apply to the toothbrush Rubber cushioning on the back of the brush head helps protect tender gums Gum friendly, for 0-3 years. Flex patented technology. Note: Excessive bending may break the neck of the brush. As soon as your baby starts teething, it is important for you to care for their teeth and gums. Aquafresh Milk Teeth toothbrush is designed to help you gently clean your baby's teeth and reduce the risk of damage to gums.