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The enamel on your child's teeth is 50% thinner than yours and more susceptible to Attack. As your child gets older, their diet may change to include more sugars from food, drinks and sweets that are then converted by plaque into acid, the key cause of cavities. Aquafresh Little teeth kids toothpaste is a triple protection low abrasion formula that's specially designed by dental experts for children aged 3 to 5 years: 1. Strong teeth. 24 hour sugar acid protection is provided by active fluoride that helps keep teeth strong, healthy and protected against sugar acid Attack throughout the day*. 2. Healthy gums** - Aquafresh Little teeth kids toothpaste gently cleans teeth with brushing, helping directly remove plaque deposits. 3. Fresh breath. Child friendly mild mint flavour to help children get used to mint flavours, for when they move on to family toothpastes.