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Wisdom Gum Health TOOTHPASTE (75ml) helps to strengthen teeth and protect against bleeding gums and inflamation. Wisdom Daily Gum Health fluoride toothpaste has a unique patented plaque shield technology* developed to help prevent gum problems. The chlorhexidine formulation helps to prevent plaque build up along the gum line whilst the gum strengthening ingredients help to tighten and rejuvenate delicate gum tissue.